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Krooked is a skateboarding company founded by Mark "Gonz" Gonzales in 2002, who is also the creative director of the brand, responsible for most of the graphics, art, promotional material and advertising. Gonzales is highly regarded in the global skateboarding subculture and was named by Transworld Skateboarding magazine as the Most Influential Skateboarder of All Time on their "30 Most Influential Skaters of All Time" list, released in December 2011. Krooked is part of the Deluxe group along with Antihero, Real, Spitfire, Thunder and Venture.