Nidecker

Family-owned since its foundation in Switzerland in 1887, Nidecker has been cultivating excellence for five generations. Nidecker has evolved over the decades but has always remained true to his passion for glisse: gliding on snow and water. All the products, from sledding to mountaineering, to cross-country skiing, to mono-skis, but also snowboarding, water skiing, wakeboarding and stand up paddleboarding, were inspired by the lake and mountains that surround the company's headquarters in Rolle, at the foot of the Swiss Alps. Today Nidecker is Europe's oldest non-stop snowboard brand. Nidecker has patented many innovative and cutting-edge products, such as the active strap system used by Flow bindings. He made the first boards descended from the summit of Everest and Mont Blanc. He was the first brand to introduce 4x2 insert models. He created the first asymmetrical snowboard in 1990 and was the first brand to introduce "double flex control" - the father of the modern rocker - in 1993.