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Blind is a skateboarding company founded by Mark Gonzales in 1988 under Steve Rocco's World Industries distribution company. When Gonzales left Blind, the company kept going under the ownership of Dwindle Distribution. Blind produces boards, wheels and accessories for skateboarding. The company logo for many years was a sad stylized reaper that is still used for graphics today. The name "Blind" was conceived as a deliberate insult to former Gonzales sponsor, Vision Skateboards.