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Cliché Skateboards was founded in 1997 by French professional skateboarder Jeremie Daclin. In 2001, Cliché was bought by the French group Salomon, which joined Amer Sports in 2005. In 2009, US-based Dwindle Distribution bought the company from the Salomon Group. Today Clichè skateboards are very popular for high quality complete skates at a reduced price and for traditional 7-ply Canadian maple boards.