L1 was founded in 2002, has been evolving together with the team for more than 20 years. Team riders have been the backbone of L1's never-ending progression, pushing what's possible and bridging the gap between fashion and functional outerwear. Known in the world of snowboarding for making technical clothing with a streetwear look, L1 has obsessive attention to detail. Every single garment, even if it seems minimalist, actually has many hidden features and finishes worthy of the major fashion brands. From the original team of Lukas Huffman, Knut Eliassen and Etienne Gilbert to the inspirational era of Jon Kooley, Nima Jalali, Jordan Mendenhall, Ben Bilocq and Josh Mills to the current team of Joe Sexton, Christy Prior, Jeremy Jones, Dustin Craven, Dominik Wagner, Simon Gschaider, Brantley Mullins and many more - every team and every era has contributed to the style, look and feel of L1.