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Yow's story begins in 2014 when Andalusian engineer Juanjo Almansa, not entirely convinced by existing surfskate systems, decides to design his own version of a surfskate to help his daughter train in surfing even when the sea is flat. He then presents the prototype to the Iraola brothers, pioneers in the construction of skateboards in Europe. After a year and a half of intense development, YOW, which stands for "Your Own Wave", has begun. Since then, the brand has expanded around the world to become one of the most recognizable surfskate brands, helping people find waves, wherever they are.