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Horsefeathers' story began in 1989 in British Columbia, Canada, in a small town called Rock Creek. Hanuš and his friends were passionate about snowboarding, which was quite a new sport at the time. It was more like a rebellion against the local way of life as the whole area was just farms and cowboys. Hanuš moves to Pilsen, in the Czech Republic, where he meets Pavel Kubíček. Together they founded Horsefeathers as a brand. The first collection comes to life in 1993 and consists of 50 t-shirts and 200 stickers. The rest is history.