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If you don't know the story, then you don't know anything. In the 1980s the Rocket Block initiated the evolution of traction pads. The Gorilla Grip range was born and adopted by surfers all over the world. In the 90s Gorilla Grip combines functionality with fashion on traction pads. In the early 2000s Gorilla Grip changes its name to Gorilla and after three decades it still produces the highest quality surf hardware.