In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, began his search for durable outdoor equipment to be used in the rugged land of Norway. Starting with simple innovations such as leather straps, canvas backpacks and cotton clothing, he set the direction of Norrøna: to seek the best in technical advancements and create products with maximum performance. Today, four generations later, with the spread of traditional mountain life, it is still a family business based near Oslo, Norway. Norrøna created the original mountain tunnel tent, designed the standard tracking system for backpacks and was the first company to use Gore-Tex® in Europe. Whether you go climbing, touring, telemarking, skiing or snowboarding, the wide range of clothing, backpacks and accessories pays homage to the spirit of Norrøna to ensure that its high-end, performance-oriented products continue to function and inspire with integrity, innovation. and above all, technical function.