Roxy

In 1990 Quiksilver decided, with the success of its men's line, that it would launch a specific line for women called Roxy. The women's surfing scene wasn't as big as the men's one, but Quiksilver saw the opportunity and jumped at it. Roxy started out just like Quiksilver, as a swimwear line and was an instant hit. The following year she created a full line of sportswear. In 1992 it continued to expand with denim, as well as some key snowwear items. He launched the Roxy logo in 1993, the two Quiksilver logos adapted to the shape of a heart. In 2003 they introduced a women's snowboard line in collaboration with Mervin Manufacturing. It now dominates in every aspect of the industry from sponsorships, events, media and fashion. Roxy was the first of its kind and paved the way for all other women-specific surfing / lifestyle companies.