Yes

Yes snowboard was born in 2008. Romain de Marchi (RDM) was the most explosive rider on the planet, he was bringing his big freestyle tricks to the backcountry. Jan Petter Solberg (JPS) was pushing the limits of backcountry freestyle and David Carrier Porcheron (DCP) was opening new hits and lines through the British Columbia backcountry. Those 3 guys were changing snowboarding and influencing all generations of riders. They were the golden children of snowboarding. But at the height of their game the 2008 global crisis hit hard, the UnInc program they had built was disrupted and they no longer had a sponsor. Obama was running for president and his motto was YES WE CAN. They thought exactly about this when they proposed creating a new snowboard brand. Everyone said «it's not possible», «you can't do it», but Barack Obama's words came with too much force: Yes We Can. They contacted the Nidecker brothers and produced their first YES WE CAN hand painted boards. Thus Yes Snowboards was born